Client Context and Key Challenges
A global e-commerce leader wanted to outsource reseller onboarding and account management to reduce operational costs and focus on strategic priorities.
Key challenges included:
- Building an efficient onboarding process for a wider, more productive seller
- Identifying high-potential resellers aligned with category and geographic
- Ensuring smooth onboarding and activation with minimal delays.
- Providing enablement and support for product listing and platform
Our Solution & Approach
Prospect Identification:
- The tele-calling team shortlisted potential resellers using online trade
- The list was refined based on client-defined criteria such as category alignment and geographic reach.
- Tele and field teams connected with identified resellers, communicated program benefits, and generated interest.
Onboarding Execution:
- Assisted resellers with submitting required documents (e.g., tax and bank details).
- Entered verified data into the client’s system and supported the onboarding journey through to activation.
Enablement & Support:
- Product Listing: Guided resellers in selecting and listing high-demand, high-margin products. Offered cataloguing and image support.
- Training: Conducted sessions on platform usage, order processing, and billing
Benefits to Client
- Streamlined onboarding process reducing operational
- High visibility into reseller activation and
- Faster product listing and improved cataloguing
- Enhanced reseller engagement through training and support
Business Impact / Achievements
Reseller activation within 30–45 days.
0
%+
Higher order conversion among managed resellers.
0
X
SKUs listed with proper cataloguing and image support.
0
+
Reduction in onboarding time through structured process and training.
0
%
