From Curiosity to Conversion: 5 Experiential Market Activation Strategies
The Indian retail market is growing fast. According to a report by Boston Consulting Group (BCG) and the Retailers Association of India (RAI), India’s retail market expanded from US$ 400.9 billion in 2014 to US$ 939.8 billion in 2024, growing at an 8.9% annual rate, and is projected to exceed US$ 2.18 trillion by 2034. […]
The Ultimate Guide to Modern Trade Marketing: Winning at the Point of Purchase
Brands spend crores on television spots, digital campaigns, and influencer partnerships. Yet a large chunk of the actual purchase decision happens somewhere most marketers underinvest in: the storefront. A shopper walking into a supermarket, retail outlet, or electronics store has already been primed by above-the-line advertising, but the final call on which brand goes into […]
The Science of Sight: How Visual Merchandising Drives Impulse Buys
India’s retail market continues to be driven by local stores, neighborhood retailers, and high-frequency consumer touchpoints such as paan shops. As competition intensifies across categories, brands need stronger visibility where actual purchasing decisions happen. Large-scale retail executions, such as FirstMeridian’s activation across 2,000 paan shops and exclusive outlets, demonstrate how structured on-ground execution, consistent retail […]