The Ultimate Guide to Modern Trade Marketing: Winning at the Point of Purchase
Brands spend crores on television spots, digital campaigns, and influencer partnerships. Yet a large chunk of the actual purchase decision happens somewhere most marketers underinvest in: the storefront. A shopper walking into a supermarket, retail outlet, or electronics store has already been primed by above-the-line advertising, but the final call on which brand goes into […]
The Science of Sight: How Visual Merchandising Drives Impulse Buys
India’s retail market continues to be driven by local stores, neighborhood retailers, and high-frequency consumer touchpoints such as paan shops. As competition intensifies across categories, brands need stronger visibility where actual purchasing decisions happen. Large-scale retail executions, such as FirstMeridian’s activation across 2,000 paan shops and exclusive outlets, demonstrate how structured on-ground execution, consistent retail […]