Client Context and Key Challenges
A leading PC and laptop manufacturer needed to bring structure and efficiency to its retail program for managing over 1,000 In-Store Demonstrators (ISDs) across multiple regions. The program faced following gaps that impacted performance and compliance:
- Lack of a structured approach to program hygiene and administration, leading to inconsistencies in execution.
- Reactive handling of underperforming ISDs, creating sudden disruptions instead of proactive workforce management.
- Frequent stock shortages and display gaps, affecting sales and customer experience at retail touchpoints.
Our Solution & Approach
- Backend Infrastructure Support: Region-wise infra management and operational assistance.
- HR Operations Streamlining: Enhanced salary and reimbursement processes for faster TAT.
- Sales Intelligence: Automated attendance tracking, predictive sales analysis, market TAM analysis, and competition tracking.
- Performance Management: Sales force training, review, and removal of low-performing ISDs.
- Real-Time Reporting: Implemented dashboards for sales, stock, merchandising, and red-category ISDs.
Benefits to Client
- Managed the program seamlessly for 7+ years, eliminating the hassle of vendor changes and ensuring consistent quality and trust.
- Achieved 100% statutory compliance, eliminating previous compliance gaps.
- Data-Driven Decision Making: Empowering strategic decisions and reducing cognitive load through automated attendance tracking, predictive sales insights, market TAM analysis, and performance reviews over reactive responses.
- Enhanced Productivity: Delivered real-time reporting on sales, competition, stock, merchandising/display, and red-category ISDs, enabling faster and more informed actions.
Business Impact / Achievements
Attrition: Stabilized workforce performance and improved retention.
1000
%
Faster Recruitment: Accelerated hiring cycles for quicker onboarding.
0
%
Sales Growth: Achieved through predictive insights and automated tracking.
0
%
Error Reduction: Enabled smarter workforce optimization and compliance accuracy.
0
%
Faster Decisions: Real-time reporting shortened decision-making time significantly.
0
%
Higher ISD Efficiency: Drove faster market responses and improved productivity.
0
%
