Client Context and Key Challenges
A leading surface solutions and laminates brand aimed to strengthen dealer relationships and launch its latest catalogue in a way that reinforced its reputation for design and innovation. Key challenges included:
- Creating a memorable, differentiated brand experience for dealers.
- Managing large-scale engagement across 25+ cities with consistent execution.
- Introducing innovative elements to reinforce leadership in design and technology.
Our Solution & Approach
- Experiential Engagement Journey:
- The Royal Moment: Dealers donned crowns and capes for a regal experience.
- Greenlam Times 2027: AR-enabled newspaper showcasing futuristic trends.
- Mystery Box Challenge: Interactive puzzle unlocking the “key to innovation.”
- Vault 79 Reveal: Dramatic light-up unveiling of the new catalogue.
- Recall Moment: Ribbon-cutting with instant framed photo gifts.
- POSM Deployment: Across 2,500+ outlets nationwide.
- Seamless Execution: Managed logistics and on-ground coordination across metros and Tier-2 cities.
- Workforce Managed: 3 promoters + 1 supervisor per city, covering 2,500+ outlets across 25+ cities.
Benefits to Client
- Elevated dealer pride and brand connect, powered by immersive storytelling and interactive experiences.
- Nationwide seamless execution, enabled by structured workforce deployment and logistics planning.
- Reinforced leadership in innovation and design, through AR-enabled catalogue reveal and futuristic engagement formats.
Business Impact / Achievements
Dealers engaged nationwide, creating strong brand recall and loyalty.
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Personalized photos printed and gifted, enhancing emotional connect with the brand.
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AR-enabled brand experience introduced, positioning the client as an innovation leader.
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Outlets covered across 25+ cities, ensuring consistent brand visibility and engagement.
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Flawless execution across metros and Tier-2 cities, strengthening dealer relationships at scale.
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