Client Background
A leading tobacco manufacturer aimed to conduct product research, study consumer trends, and generate insights to boost brand awareness for new launches. At the same time, they wanted to strengthen their trade marketing strategy by leading visual merchandising campaigns.
The brand faced multiple challenges like –
- Low brand visibility at retail touchpoints such as Paan shops and exclusive counters.
- Limited consumer awareness for new launches, making it difficult to differentiate from competitors.
- Operational inefficiencies in stock tracking and merchandising execution across multiple cities.
- Need for real-time insights to monitor sell-in and ensure timely replenishment.
Our Solution & Approach
- Dedicated Regional Field Force: Structured supervision and defined deliverables for smooth execution.
- Backend & Front-End Engine: Strong reporting system for stock tracking and city-wide warehouse setup.
- Visual Merchandising Deployment: Recruited, trained, and deployed 50 visual merchandisers across Bangalore and Hyderabad.
- Customized Branding: Implemented tailored visual branding and merchandising across 2,000+ stores, including HORECA channels.
Benefits to Client
- Achieved significant rise in brand recognition and sustained sales growth within 6 months, supported by real-time tracking and optimized merchandising strategies.
- Boosted Brand Visibility: Enhanced presence at Paan shops, exclusive stores, and standalone counters.
- Consumer Awareness: Increased recognition for new product launches.
- Efficient Operations: Real-time stock tracking and streamlined warehouse management.
Business Impact / Achievements
Stores Customized with Visual Branding
1000
+
Merchandisers Deployed Across Key Markets
0
Sustained Sales Growth in Targeted Regions Within 6 Months
0
Significant Rise in Brand Recognition Including HORECA Channels
0
%
