Client Context and Key Challenges
A leading DEMAT and stock trading app wanted to accelerate new user acquisition through a cost-effective and scalable telecaller campaign. Key challenges included:
- Identifying and onboarding the right telecaller from a large applicant pool.
- Ensuring telecaller could work remotely while maintaining productivity and compliance.
- Managing lead conversion and registration completion in a competitive market.
Our Solution & Approach
- 3-Stage Recruitment Process: Screened 1,300 applicants through skill assessments and interviews to onboard the best-fit telecallers.
- Rigorous Training Before Deployment: Delivered structured training on product knowledge, compliance, and soft skills before deployment.
- Remote Deployment: Enabled telecallers to work remotely with inhouse monitoring tools for performance and quality.
- Engagement Strategy: Implemented nudge calls and guided users through registration, supported by telecaller assistance.
- Blended Calling Model for Cost Efficiency: We combined inbound and outbound calls under a pay-per-delivery structure for cost efficiency.
Benefits to Client
- 120 telecallers onboarded from 1,300 applicants through a structured recruitment process.
- Scalable telecalling model ensuring quick ramp-up for acquisition campaigns.
- High-quality telecaller pool with strong product knowledge and compliance adherence.
- Seamless remote operations with real-time monitoring and support.
Business Impact / Achievements
connectivity rate achieved across calls, ensuring strong engagement.
1000
%
Lead conversion rate, driving measurable acquisition results.
0
%
Days faster onboarding through streamlined recruitment and training.
0
Productivity boost via telecaller engagement and performance tracking.
0
%
