Client Context and Key Challenges
A leading global home appliance and consumer electronics brand expanding its footprint in India sought to replicate its international retail identity across diverse store formats in the country. Key challenges included:
- Adapting global fixture designs to Indian retail layouts without compromising brand integrity.
- Managing end-to-end production using globally approved materials and finishes.
- Executing a seamless nationwide rollout across metros and Tier-1 cities within tight timelines.
Our Solution & Approach
- Localized Re-adaptation: Engineered global fixture designs to suit Indian layouts and material feasibility while maintaining brand standards.
- End-to-End Production: Fabricated multiple fixture formats like ISPs, end caps, demo tables, and wall bays using globally approved materials and finishes.
- Nationwide Deployment: Executed PAN India rollout through optimized logistics and coordinated vendor networks for timely delivery.
Benefits to Client
- Uniform Brand Identity, achieved through localized adaptation of global designs and premium finishes.
- Reduced Lead Time, enabled by optimized production workflows and logistics planning.
- Enhanced Retail Visibility, driven by strategic deployment across top metros and Tier-1 cities.
Business Impact / Achievements
Premium fixtures deployed PAN India, ensuring consistent brand presence across diverse retail formats.
1000
+
Adherence to global retail guidelines, maintaining international brand standards in every store.
0
%
Improved brand visibility across key retail environments, strengthening consumer engagement and in-store experience.
0
%
Reduced lead time by 30%, achieved through optimized planning and streamlined logistics.
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%
