Client Context and Key Challenges
A leading online payments processing company aimed to increase merchant adoption and reactivation through an outbound engagement campaign. Key challenges included:
- Recruiting a large pool of multilingual telecallers to cater to diverse regions.
- Ensuring remote deployment with reliable technology and performance monitoring.
- Persuading merchants to adopt services using targeted offers and support.
Our Solution & Approach
- 3-Stage Intensive Recruitment Process: Screened 2,400 applicants to onboard 250 high-performing multilingual telecallers.
- Cloud Telephony Deployment: Enabled remote operations with secure cloud-based calling infrastructure.
- Engagement Strategy: Equipped telecallers to persuade merchants using cashback offers and personalized support.
- Performance Monitoring: Implemented real-time dashboards and daily reporting for productivity tracking.
Benefits to Client
- Scalable virtual telecalling model with multilingual capability for nationwide coverage.
- Seamless remote operations with robust technology and compliance adherence.
- Enhanced merchant engagement through structured persuasion and support programs.
Business Impact / Achievements
Scalable telecallers onboarded through a rigorous recruitment process.
1000
Connectivity rate achieved across calls, ensuring strong merchant engagement.
0
%
Increase in merchant adoption, driving measurable business growth.
0
%
Reduction in per merchant onboarding time through structured training.
0
%
Productivity boost via multilingual engagement and cloud telephony efficiency.
0
%
