Brand activation brings a brand to life, it provides various opportunities for the customers to really get to know the brand and the values it stands for. It is not a flash in the pan jargon but is here to stay as a vital part of the marketing mix. Brands cannot afford to underestimate the power of a well implemented brand activation.
"To make a real Digital Transformation, think of how you can weave a 'digital thread' through your operations, products and services to support new customer experiences you're trying to create" Neil Ward-Dutton Vice President, AI and DX European Research Practices; IDC
Retail industry underwent huge transformation over the past 5 years with infusion of emerging technologies. Retailers need to adapt to the momentum and changing consumer preferences to reap benefits out of the current situation.