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Retail industry underwent huge transformation over the past 5 years with infusion of emerging technologies. Retailers need to adapt to the momentum and changing consumer preferences to reap benefits out of the current situation.

Led by advancements in digital channels, 2018 has been kind to retail in the US and world over, with the market reporting growth every month. In 2019, the market will be defined by emerging technologies that change the way consumers interact with their favorite brands, a shift in preferences, and the emergence of new battle lines for e-commerce.