Author Name: Rajguru, CEO, V5 Global
Employer Branding Ideas
Wondering how to communicate the atmosphere and culture of your company to your future employees? The panacea to the “War of Talent” is, in fact, Employer Branding. Let’s look at some brilliant employer branding ideas which can take any business to new heights.
Register Your Presence Online
There is nothing else that lures in people like social media does in the 21st century. Creating public groups and forums and inviting feedback and queries through comments and productive dialogues is the right way to go about it. For example, if you check out the posts that companies like HubSpot put up on their social media pages, you will be filled with a surge of positivity.
Keep a Tab on Social Media
You see, merely working on social media presence isn’t enough. It’s equally important to keep a tab on how well these services are working for the business. The number of comments and likes received, the number of visitors on the blog on a weekly basis, etc. are good indicators of the same.
Never Underestimate Testimonials
The best way to attract great talent is to show them how working for a business can work in their favour. It can be done by uploading testimonials, photos of various events organized, a pictorial sketch of a day in the life of an employee, etc.
Your Vibe Attracts Your Tribe
If a business wants enthusiastic youngsters to support its initiatives, it needs to show that other enthusiastic youngsters are already working there and enjoying their time there. An employee is like a brand ambassador of a business and should be treated as such. Current employees should like and share the posts as well as engage in active discussions online. These stories will attract more motivated individuals. A good idea would be to register on platforms like Glassdoor; even Facebook is active on Glassdoor.
Utilise the Power of the Smartphone
According to Employer Brand International research, only 21% of organizations are utilising mobile-optimised sites to communicate their employer brand. How is it possible for businesses to miss out on such a crucial sphere? A digital platform should be multi-screen, multilingual and multichannel to enjoy an unprecedented reach.
Nothing matters more than the happiness and satisfaction of the employees, and it can simply never be achieved by tying them to old fashioned cubicles. They should be given the freedom to design their workplaces and be at peace.
What we discussed in this article are only some of the many employer branding ideas that can enhance your brand value, and what is best for your business can only be decided based on the work culture and atmosphere that would suit your business. There is no shortage of opportunities at any place. The creative juices need to be squeezed out and used optimally.